Promotions can help draw in new customers, attract customers away from the competition, get existing customers to purchase more from you and help stimulate business during slow periods. So if you aren’t leveraging promotions, you could be missing out on potential business.
Rarely can one promotion accomplish all of the above scenarios at once, but thanks to the flexible and powerful promotions system in WHMCS, you can offer a wide range of promotions to help grow and drive your business.
A well-thought-out, properly targeted promotion prompts customers to take action. Promotional offers must be strong enough to compel, but reasonable enough to keep your business profitable. Avoid uninspiring 10 to 20 percent discounts, but also avoid very deep discounts unless they promote a loss leader to generate other higher-margin sales, or unless they’ll attract valuable new customers into your business. It’s a tricky balance to find but done right, promotions can be a very valuable marketing asset.
In this blog post, I take a look at the promotion code and coupon features WHMCS offers, and provide some examples of how you can leverage these to help grow your business.